Learn More About the Campaign
Why Get Involved?
Change Perceptions
The average American family believes they will never need
the help of a social worker. A national public education campaign
can help change perceptions about who benefits from social work services
and encourage more people to find the help they need.
Celebrate Hope
Social work stories are about people helping people succeed
in the face of adversity. For less than $1.00 a week this year you
can help ensure that more of these stories of hope are covered in
broadcast, print and online media across the country.
Demonstrate Value
Social work matters. Help policymakers, employers , allied
professionals, consumers and others understand the value social
workers bring to every community--and to all families.
Show Pride
Not enough social workers identify themselves as such. Show
your pride by wearing a gold or silver Professional
Social Worker lapel pin or by distributing Stand
Up for Others wristbands to
young people you know.
Build the Future
Many students have no idea that social work is a versatile
profession with limitless career opportunities for smart, creative
and socially-conscious people. Help show them that social work is
a rewarding career for life.
Make History
For more than 30 years, the social work profession has published
articles on the need for a national public education campaign. During
the 50th anniversary year of NASW, we successfully launched this
historic effort, but we need your support to help tell the Social
Work story.
To obtain a free video (DVD or VHS) about the campaign, please call 202-336-8212.
To learn how to promote the campaign, please look to these resources:
NASW News January 2004—Firm named to plan public image drive
https://www.socialworkers.org/pubs/news/2004/01/image.asp?back=yes
NASW News September 2004—Perceptions of profession are analyzed
http://www.socialworkers.org/pubs/news/2004/09/perceptions.asp
NASW News October 2004—Public image: Going for the gold
http://www.socialworkers.org/pubs/news/2004/10/clark.asp
NASW News November 2004—2005 Social Work Month observance to have added significance
http://www.socialworkers.org/pubs/news/2004/11/observance.asp
NASW News January 2005—Wristbands to promote the profession
http://www.socialworkers.org/pubs/news/2005/01/wristbands.asp
NASW News February 2005—Public education drive launches next month
http://www.socialworkers.org/pubs/news/2005/02/pubEdCampaign.asp
NASW News March 2005—Drive to educate public starts
http://www.socialworkers.org/pubs/news/2005/03/pubEdCampaign.asp
NASW News March 2005—Consumer Web site set
http://www.socialworkers.org/pubs/news/2005/03/consumerWeb.asp
NASW News April 2005—Social work public education campaign around the U.S.
http://www.socialworkers.org/pubs/news/2005/04/pubEdCampaign.asp
NASW News May 2005—Public Education Drive’s Web Site, Ads Introduced
http://www.socialworkers.org/pubs/news/2005/05/websiteAds.asp
NASW News May 2005—Social Work Congress sets future course
http://www.socialworkers.org/pubs/news/2005/05/swCongress.asp
NASW News June 2005—Wristbands getting the word out
http://www.socialworkers.org/pubs/news/2005/06/wristbands.asp
NASW News July 2005—Consumer Web site sees growth
http://www.socialworkers.org/pubs/news/2005/07/consumerWeb.asp
NASW News July 2005—Social worker database featured
http://www.socialworkers.org/pubs/news/2005/07/database.asp
NASW News September 2005—Ad campaign launching
http://www.socialworkers.org/pubs/news/2005/09/adCampaign.asp
NASW News January 2006—Social Work Month theme to focus on ‘Life’s Journey’
http://www.socialworkers.org/pubs/news/2006/01/swMonth.asp
NASW News January 2006—Social Work lights up Times Square New Year’s Eve
http://www.socialworkers.org/pubs/news/2006/01/timesSquare.asp
NASW News January 2006—Campaign Fields Second Print Advertisement
http://www.socialworkers.org/pubs/news/2006/01/printAd.asp
NASW News February 2006—Education campaign gets a boost
http://www.socialworkers.org/pubs/news/2006/02/edCampaign.asp
NASW News March 2006—Social Work Month celebration kicks off
http://www.socialworkers.org/pubs/news/2006/03/swMonth.asp
NASW News March 2006—Ads appear in diverse venues
http://www.socialworkers.org/pubs/news/2006/03/ads.asp
NASW News April 2006—Workforce study results released
http://www.socialworkers.org/pubs/news/2006/04/workforce.asp
NASW News April 2006—Campaign promoted nationwide
http://www.socialworkers.org/pubs/news/2006/04/campaign.asp
NASW News May 2006—Role in ‘Life’s Journey’ celebrated in March
http://www.socialworkers.org/pubs/news/2006/05/swMonth.asp
How close is my state to reaching
its fundraising goal? (Coming Soon)
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