Learn More About the Campaign
Why Get Involved?
The average American family believes they will never need
the help of a social worker. A national public education campaign
can help change perceptions about who benefits from social work services
and encourage more people to find the help they need.
Social work stories are about people helping people succeed
in the face of adversity. For less than $1.00 a week this year you
can help ensure that more of these stories of hope are covered in
broadcast, print and online media across the country.
Social work matters. Help policymakers, employers , allied
professionals, consumers and others understand the value social
workers bring to every community--and to all families.
Not enough social workers identify themselves as such. Show
your pride by wearing a gold or silver Professional
Social Worker lapel pin or by distributing Stand
Up for Others wristbands to
young people you know.
Build the Future
Many students have no idea that social work is a versatile
profession with limitless career opportunities for smart, creative
and socially-conscious people. Help show them that social work is
a rewarding career for life.
For more than 30 years, the social work profession has published
articles on the need for a national public education campaign. During
the 50th anniversary year of NASW, we successfully launched this
historic effort, but we need your support to help tell the Social
To obtain a free video (DVD or VHS) about the campaign, please call 202-336-8212.
To learn how to promote the campaign, please look to these resources:
NASW News January 2004—Firm named to plan public image drive
NASW News September 2004—Perceptions of profession are analyzed
NASW News October 2004—Public image: Going for the gold
NASW News November 2004—2005 Social Work Month observance to have added significance
NASW News January 2005—Wristbands to promote the profession
NASW News February 2005—Public education drive launches next month
NASW News March 2005—Drive to educate public starts
NASW News March 2005—Consumer Web site set
NASW News April 2005—Social work public education campaign around the U.S.
NASW News May 2005—Public Education Drive’s Web Site, Ads Introduced
NASW News May 2005—Social Work Congress sets future course
NASW News June 2005—Wristbands getting the word out
NASW News July 2005—Consumer Web site sees growth
NASW News July 2005—Social worker database featured
NASW News September 2005—Ad campaign launching
NASW News January 2006—Social Work Month theme to focus on ‘Life’s Journey’
NASW News January 2006—Social Work lights up Times Square New Year’s Eve
NASW News January 2006—Campaign Fields Second Print Advertisement
NASW News February 2006—Education campaign gets a boost
NASW News March 2006—Social Work Month celebration kicks off
NASW News March 2006—Ads appear in diverse venues
NASW News April 2006—Workforce study results released
NASW News April 2006—Campaign promoted nationwide
NASW News May 2006—Role in ‘Life’s Journey’ celebrated in March
How close is my state to reaching
its fundraising goal? (Coming Soon)