“On Any Given Day” Debuts on PBS

As a sponsor of PBS’ stellar programming, NASW’s “On Any Given Day” video was played in between shows. “On Any Given Day” is a video created as part of the National Social Work Public Education Campaign to educate the public about social work. This 5-minute video features three social workers in various practice settings.

This sponsorship of PBS programming enables our message to reach decision makers in the family, as well as show support for the important programming on PBS.

On Any Given Day” aired 941 times on 137 public broadcasting stations representing a wide range of markets, including top markets such as New York, Los Angeles, Chicago and Philadelphia. The total viewership for this sponsorship opportunity is more than 4 million people.

Because of the hard work of NASW and Crosby Marketing Communications to create this video, “On Any Given Day” was honored as the Best in Maryland for Audio/Video
Programs at the PRSA Best of Maryland Awards.

View NASW’s “On Any Given Day” video - Click Here

NASW Flying High with Sky Radio

NASW and Sky Radio Network partnered this spring to educate, inform and entertain million of airline passengers every month through their “Associations at Work” programming. In the month of May, a three-minute interview of NASW Executive Director Betsy Clark highlighting the importance of the social work profession aired worldwide, reaching 4.2 million people in 29,000 American Airlines flights and 700,000 people on 2,880 Northwest Airlines flights.

Betsy talked about the importance of social workers for individuals and communities, the education and training needed to become a social worker, and the adherence to the Code of Ethics by every social worker. She also referred listeners to the Consumer Web site www.HelpStartsHere.org.

Through a connection with the NASW Texas Chapter, NASW secured pro-bono placements in all of 2007 into 2008, for full page advertisements for the PE Campaign in Mature Living Choices and Senior Living Choices. NASW was fortunate to place the campaign umbrella ads, reaching 40,000 readers quarterly through Mature Living Choices and 40,000 biannually through Senior Living Choices.