Consumers are looking for information about marital
issues, teen depression, and aging parents, among
other issues. In 2005, 60 million Americans used the
Internet to make big decisions or negotiate their way
through major episodes in their lives, according to the
Pew Internet & American Life Project (Dec 2005). Your
support allowed us to reach that audience in 2007.
The PE Campaign Team placed visually-pleasing banner
advertising that will encourage information seekers to go to
HelpStartsHere.org for information and to look to a social
worker for assistance with their problems.
This advertising campaign yielded more than seven million
impressions across the country on local news, weather and
women-focused content sites. More than 68,000 people
clicked through to find out more information about social work
and social work services.

WHAT’S NEXT IN WEB OUTREACH?
- Optimization — We are using keywords
and tags to help search engines find
HelpStartsHere.org and list it in the top
search results.
- Syndication of Content — Articles from
HelpStartsHere.org are being fed into really
simple syndicate (RSS) feeds to increase visibility
to the content.
- Organizational Linking — HelpStartsHere.org
is a virtual resource guide for information
about issues, including links to other
organizations. We are asking those groups
to link to HelpStartsHere.org to give us
greater visibility.
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