Fall 2007 • In This Issue
  Video Focus - Any Given Day
Media Placements Gain Attention
  Social Worker Finder Helping Thousands
  Social Work Authors are Media Experts
  Web Advertising Invites Consumers to HelpStartsHere.org
  Message from Campaign Chairs
  School Participation in the Campaign

News from the National Social Work Public Education Campaign

NASW Foundation
750 First Street, NE
Suite 700
Washington, DC 20002-4241
202.408.8600
foundation@naswdc.org

www.NASWFoundation.org
www.HelpStartsHere.org

Join Us!  
Thanks to the thousands of people and organizations supporting the National Social Work Public Education Campaign .
Web Advertising Invites Consumers to HelpStartsHere.org

Consumers are looking for information about marital issues, teen depression, and aging parents, among other issues. In 2005, 60 million Americans used the Internet to make big decisions or negotiate their way through major episodes in their lives, according to the Pew Internet & American Life Project (Dec 2005). Your support allowed us to reach that audience in 2007.

The PE Campaign Team placed visually-pleasing banner advertising that will encourage information seekers to go to HelpStartsHere.org for information and to look to a social worker for assistance with their problems. This advertising campaign yielded more than seven million impressions across the country on local news, weather and women-focused content sites. More than 68,000 people clicked through to find out more information about social work and social work services.

WHAT’S NEXT IN WEB OUTREACH?

  • Optimization — We are using keywords and tags to help search engines find HelpStartsHere.org and list it in the top search results.
  • Syndication of Content — Articles from HelpStartsHere.org are being fed into really simple syndicate (RSS) feeds to increase visibility to the content.
  • Organizational Linking — HelpStartsHere.org is a virtual resource guide for information about issues, including links to other organizations. We are asking those groups to link to HelpStartsHere.org to give us greater visibility.

Contact us | www.naswfoundation.org