National Placements
Where do many women go when they need information about how to handle life and all that it throws at them? Their favorite magazine, of course! In an effort to reach out to sandwich generation women, the PE Campaign placed advertising in high profile women’s magazines — magazines where women turn to help them juggle their priorities. In June, NASW ran a full-page advertisement in More Magazine. More is considered the magazine for those who are “fabulous over 40” and has a circulation of 1.2 million readers. In September, NASW ran an ad in Ladies Home Journal. With a wide range of editorial content, Ladies Home Journal appeals to the sandwich generation woman. It has a circulation of more than four million readers.

Washington State Covered the State with Social Work
In the summer, the NASW Washington Chapter, along with partners, placed 44 ads in the eight largest metropolitan areas in the state to educate thousands of residents of Washington State about the breadth and depth of social work. The NASW WA Chapter partnered with Casey Family Programs, the University of Washington School of Social Work and the Walla Walla College School of Social Work to bring these valuable ads to the people of Washington.

“The tremendous financial support from these organizations allowed the WA Chapter to reach out to our neighbors ten doors down and across the state of who social workers are and what social workers do for our communities,” says Hoyt Suppes, MSW, executive director of the NASW WA Chapter.“The PE Campaign is an excellent opportunity to advance knowledge of the profession and increase understanding of what professional social workers do for our daily lives.”