| • Collateral – Plans are already in the works for
making new tools available to those promoting
the profession. This year, NASW will create a
multimedia presentation that explains what social
workers do. Additionally, the video part of the presentation will be placed on National Public
Television’s “Spotlight On” programming.
• Advertising – Through print and online media,
NASW is working to place campaign ads in places
where consumers will find them. We will be
working with high circulation publications for print
ad placements and posting banner advertisements
on Web sites that target prospective social work
consumers. This year, NASW will also create new
ads promoting specific areas of social work to place
in specialty publications. Finally, we continue
working with Clear Channel Outdoor to place
billboards in 20 markets. |
|
• Media Outreach – Reaching the public
through editorial media is an effective way of
getting our message out widely. This year, NASW
will focus on targeted media outreach using the
stories and concepts from our four real life profiles
in the campaign advertisements. We are also
building an online tool that will allow social
workers to post specific feedback on related news
coverage and portrayals of social work in the
entertainment media. Additionally, NASW will
syndicate content from the consumer Web site,
www.HelpStartsHere.org, to other high traffic
Web sites that reach our target audiences |
